基于质量提升视角的商标品牌培育情况分析——以温州为例

Analysis on the Cultivation of Trademark Brands Based on the Quality Improvement Perspective:Cases from Wenzhou

不断提升商标品牌的质量,是保证其功效的关键。通过对温州市商标品牌培育情况的调查研究、数据统计和情况分析,发现商标品牌发展建设中的质量问题。在保证商标品牌登记注册数量的同时,探索从不同方面加快商标品牌质量的提升。

Constant improvement of the trademark brand quality is the key to ensure the effectiveness. The statistics and analysis of the survey data about the cultivation of the trademark and brand in Wenzhou find the quality problems in the development and construction of trademark brands. While ensuring the number of trademark registrations, this paper explores ways to speed up the improvement of trademark quality from different aspects.