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教育信息化产品的服务与定价

Education Information Products Service and Pricing
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摘要 在线信息化的教育服务比传统的面授课程更加有特点,更加让人记忆犹新。当今教育信息化产品越来越盛行,正是因为受到了时代变化的影响,人们的生活方式与以往不同,经济的飞速发展和时常变化的社会文化信息在更大程度上展示出了自己独特的特质。本文努力把新教育信息化服务产品独特无二的特性和现代消费者的行为特征与21世纪的经济环境相融合,尝试对网校运用不同的定价机制并做出评估。 Online informational education services are more characteristic than traditional face-to-face courses and are more vivid. Today's educational information products are becoming more and more popular. It is precisely because of the changes of the times that people's lifestyles are different from those in the past. The rapid development of the economy and constantly changing social and cultural information have demonstrated their uniqueness to a greater extent. Traits. This paper strives to integrate the unique features of the new educational information service products and the behavior characteristics of modern consumers with the economic environment of the 21 st century, and tries to apply different pricing mechanisms to online schools and make assessments.
作者 杨雨晴 Yang Yuqing(Zhejiang Ocean University,Zhoushan,Zhejiang 361000,China)
机构地区 浙江海洋大学
出处 《江苏商论》 2018年第5期31-34,共4页 Jiangsu Commercial Forum
关键词 教育信息化 定价 新东方 education informatization pricing New Oriental
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