论娱乐营销视角下江门如何打造旅游强市

How Jiangmen Creates a Strong Tourist City from the Perspective of Entertainment Marketing

《江门市加快建设旅游强市工作纲要》指出,要努力把旅游产业打造成经济重要增长极,使旅游产业在江门市发展中更有担当、更有作为。而近年来,娱乐性营销活动现象日渐盛行,娱乐营销作为消费者导向经济的一种营销方式,与我们的生活和工作逐渐融为一体,以娱乐化的方式考虑城市旅游营销的做法成为营销发展的新趋势。因此,本文从娱乐营销视角出发,就如何树立全域旅游理念,打造旅游强市、弘扬江门侨乡特色旅游品牌建言献策。

The ＂Outline for Accelerating the Construction of a Strong Tourist City in Jiangmen City＂ pointed out that efforts should be made to make the tourism industry an important economic growth pole, and that the tourism industry should be more responsible and effective in the development of Jiangmen City. In recent years, entertainment marketing activities have become increasingly popular.As an approach to consumer-oriented economy, entertainment marketing is gradually integrated with our lives and work. We have considered the practice of urban tourism marketing as an entertaining way to become marketing development. The new trend. Therefore, from the perspective of entertainment marketing, this article provides advice and suggestions on how to establish a global tourism concept, build a strong tourism market, and promote the characteristic tourism brand of overseas Chinese in Jiangmen.