我国文化产业经济效益分析及提升对策研究

Analysis and Promotion of Economic Benefits of Cultural Industry in China

经济效益是评价一项经济活动发展成效的重要指标,通过分析我国文化产业的发展程度以及文化消费指数,发现文化产业整体发展较好,但消费增长幅度却出现下滑的现象。通过分析2014—2015年的文化产业投资效果系数、全国分地区的人均文化娱乐消费支出及固定资产投资情况得出文化产业经济效益不能单纯依靠高投资,还需要考虑产品的创新、公众消费水平和消费意愿。最后,以供给侧改革和需求侧管理为视角,提出文化产业经济效益的提升对策。

Economic efficiency is an important index to evaluate the progress of an economic activity, The results of analyzing the degree of development of China＇s cultural industry and cultural consumption index showed that the overall development of the cultural industry is fine, but the consumption growth rate is declining. The result of analyzing 2014-2015 years of cultural industry investment effect coefficient, the regional per capita entertainment consumer spending and investment in fixed assets, the result show＇s that the promotion of economic benefits of cultural industries does not depend solely on high investment, but mainly on product innovation, public consumption and the promotion of consumer desire. In order to improve the economic benefits of the cultural industry, the paper put forward suggestions of improving the content of ereativity and guiding the public consumption by supply - side reform and domestic demand under the new - media.