“使用与满足”理论视角下大学生微信网络道德研究

A Study on WeChat Network Ethics of College Students from the Perspective of the Uses and Gratifications Theory

微信作为一种全新的社交网络,越来越受到大学生的青睐,对大学生的学习生活、人际交往和思想行为都产生了一定影响。文章以"使用与满足"理论为理论模型,以大学生作为受众主体,以微信作为传播媒介,通过对大学生心理因素及社会因素的分析,了解大学生使用微信的心理动机及微信对大学生的满足情况,挖掘微信在满足大学生需求的过程中所产生出来的网络道德问题,并提出相应的对策。大学生要树立正确的微信观念,善用微信,使微信真正成为促进学习和提升自己的重要渠道。

As a new social network, WeChat has been more and more favored by college students and has had an impact on their study life, interpersonal communication, thought and behavior. This paper, based on the Uses and Gratifications theory,taking college students as the audience subject and Wechat as the communication medium, analyzes psychological and social factors among college students, explores Wechat users＇ psychological motivations and satisfaction degree, and probes into some network moral problems appeared in the process of meeting students＇ needs. Furthermore, some suggestions are put forward. The government, the Wechat operators and the schools should bear the corresponding responsibilities. College students should set up the correct concept of using Wechat. Thus Wechat will be served as an important channel for college students to promote their learning and improve themselves.