数据可视化传播效果的眼动实验研究

Eye Movement Experimental Research on Data Visualization Propagation Effect

近些年,学界对数据新闻的各项研究如火如荼,作为数据新闻较为直接和直观的体现——数据可视化也随之日渐盛行。目前,数据可视化的研究方向主要集中于呈现类型、可视化工具、存在问题与改进办法等,研究方法也以文献研究和案例研究为主。但是,对数据可视化传播效果的研究却寥若晨星。本研究采用眼动仪进行数据可视化传播效果的测试,并结合测后问卷的统计分析,以实证研究的方法来探寻数据可视化作品的视觉规律。这具有较高的现实意义,同时也有助于完善数据新闻的理论研究框架。

In recent years, various studies of data news are in full swing. As a more direct and mtumve representation of data news ： data visualization is also gaining in popularity. The researches of data visualization mainly focus on the types of presentations, visualization tools, existing problems and ways to improve them. The research methods are also mainly based on literature research and ease studies. However, research on the propagation effect of data visualization is rare. The essay uses eye tracker combined with the questionnaire statistical analysis to test the propagation effects of data visualization. The rigorous and empirical research methods in the essay not only are of high practical significance, but also help to improve the data theoretical research framework.