图书馆网络直播服务探析——以辽宁大学图书馆为例

Analysis of Live Broadcast Service in Library——Taking Liaoning University Library as an Example

本文采用问卷调查法,以辽宁大学图书馆为例对直播活动用户需求进行了调研,通过总结我国图书馆目前开展直播活动存在的问题,提出图书馆开展直播服务、提升服务效果的策略与建议,包括重视直播活动营销、注重直播平台选择、丰富直播活动主题、形成图书馆直播品牌等。

Using the method of questionnaire survey,taking Liaoning University library as an example,this paper makes a research on users＇ needs.By summarizing the existing problems in the current live broadcast activities,this paper puts forward strategies and suggestions to market live activity services and improve service effect,including attaching importance to market live activities,paying attention to platform selection,riching live theme,forming library live brand.