土家织锦图案的视觉效应在现代包装中的应用

Application of Visual Effect of Tujia Brocade Pattern in Modern Packaging

目的研究土家织锦图案在现代包装设计中的创新应用,让民族传统艺术在现代包装设计中得到传承和升华。方法充分运用视觉心理学原理解读土家织锦的图案基元、图式结构和色彩感知,深度挖掘土家织锦图案的视觉效应,提出土家织锦图案在现代包装设计中的创新运用方法,并结合案例分析如何将织锦图案的视觉效应融入包装设计中,使包装富有高品位的民族感和强烈的时代感。结论传统织锦图案在包装设计中的创新应用不仅有利于推动现代包装设计产业的可持续性发展,对保护和传承土家织锦艺术这项非物质文化遗产方面也有积极意义。

It aims to study the innovative application of Tujia brocade patterns in modern packaging design, so that the traditional national art in modern packaging design has been inherited and sublimated. It makes full use of visual psychology principle to analyze the interpretation of the Tujia brocade motifs, schema structure and color perception, the visual effect of the depth of excavation of Tujia brocade pattern, and puts forward the innovation methods of Tujia brocade patterns in modern packaging design, and combined with the case analysis of how the visual effect of brocade pattern into the packaging design, the high grade packaging rich national feeling and a strong sense of the times. The application of traditional brocade pattern innovation in packaging design is not only conducive to promoting the sustainable development of modern packaging design industry, also have a positive significance for the protection and inheritance of Tujia brocade art of the intangible cultural.