基于游客行为的中国豪华邮轮个性化设计路径

Personalized Design Path of Chinese Cruise Ship Based on Tourist Behavior

目的探索适合中国游客行为的邮轮个性化设计的基本功能组织与设计方法。方法以中国游客为目标人群,运用数据分析法对中国游客邮轮消费数据进行分析与比较,发掘中国游客的显性与隐形特征,分析中国游客在文化形式、生理预期、行为习惯等方面个性化特征。结论通过消费行为精确大数据分析了解中国游客的需求,从而解决现有的邮轮冲突矛盾,提供游客饮食方式、娱乐需求、消费行为和审美需求等方面个性化设计的依据与目标个性化定位及设计方法,初步构建适合中国游客的邮轮个性化设计的基本功能组织与邮轮空间设置系统。

It aims to explore the basic function organization and design method of cruise personal design suitable for Chinese tourists. It analyzes and compares the consumption data of Chinese tourists by using data analysis method, explores the explicit and stealth characteristics of Chinese tourists, and analyzes the individual characteristics of Chinese tourists in cultural form, physiological expectation and behavior habit. It advocates that, through the consumer behavior accurate data analysis to understand the needs of Chinese tourists, the results can give directions and hints to solve the existing cruise conflict, provide catering behavior, entertainment needs, consumer behavior and aesthetic needs of personalized design basis and target personalized positioning and design method, initially construct the basic functional organization and cruise liner space setup system of cruise oriented personalized design suitable for Chinese tourists.