居民对潮汕游神赛会民俗文化旅游开发的态度研究

A Study of Residents' Attitudes Towards the Tourism Exploitation of Chaoshan Folklore of Moving-Deity Pageant

潮汕游神赛会民俗是潮汕文化之集大成者,对当地影响重要而深远,目前尚未进行旅游开发。选取潮州居民为调查对象,结合问卷调查定量研究和深入访谈定性研究,探讨居民对游神赛会进行旅游开发的态度。发现潮州居民对游神赛会民俗的认可程度较高,愿意参与民俗旅游开发的态度表现为比较希望,对待游神赛会民俗进行旅游开发的态度倾向于比较支持,并且三者呈显著的正相关关系;社会心理学上关于"动机"的"推拉理论"恰好诠释了这个显著的正向相关关系。

Chaoshan folklore of moving-deity pageant epitomizes local culture and has a profoud impact on local people.However,its tourism exploitation has got under way at present.Taking chaozhou residents as subjects and integrating quantitative analysis with qualitative questionnaire,the study found that residents in Chaozhou had a high degree of recognition with this traditional culture,and they were willing to participate in and suppored the folk tourism exploitation and development.There were signficant positive correlations among these three attitudes which could be accounted for by the social psychology theories of＂motive＂and＂pushpull theory＂.