基于生源分析的成人高等学历教育招生策略探析——以北京市石景山区业余大学为例

On Strategies of Adult Higher Education Enrollment through Analysis of Student Source——With the Illustration of Beijing Shijingshan Spare-time University

在目前成人学历教育市场急剧萎缩的形势下,认真分析成人学历教育生源来源,准确定位生源方向,精准制定招生策略,有助于进一步拓展生源渠道,推动成人学历教育持续健康发展。

In the present situation of sharp decline in the market of adult education, careful analysis of student source and formulating preciseenrollment strategies will contribute to further expanding student sources and promoting sustainable and healthy development of adult academic education.