摘要
日本近年来开始重视利用新媒体强化对华外宣,涉华报导上出现新变化。首次制定针对社会性网络的"SNS"战略,意图构建从中央到地方的垂直性新媒体宣传网络和统合从官方到民间的横向宣传管道,加强宣传日本在领土和历史认识上的主张;积极谋求利用我"互联网+"和社交网络平台,大肆渲染"中国威胁论"和"中国崩溃论",推进国际话语权的争夺、文化和意识形态的渗透。日本新媒体外宣已成为贯彻国家战略意图、进行外交博弈和舆论战的重要渠道和手段,对中国国家利益和社会稳定亦构成一定危害。
In recent years,Japan has started to emphasize the utilization of new media to strengthen the external publicity in China with new changes in China-related reports.Japan first develops＂SNS＂strategy aimed at social networking,attempting to establish the vertical publicity network of new media from center to local regions and to integrate the lateral publicity channels from the authority to people,in order to enhance the publicity of Japan＇s proposition in territory and history;Japan also seeks to take advantage of Chinese＂Internet plus＂and social networking platforms to extensively spread the ＂China threat theory＂and the ＂China collapse theory＂,thus promoting the contention for international discourse power as well as cultural and ideological penetration.The external publicity of Japan＇s new media has turned into an indispensable channel and instrument for Japan to implement its national strategic intent and start diplomatic games and public opinion wars,threatening China＇s interests and social stability to some extent.
作者
吴限
WU Xian(Institute of Japanese Studies, Chinese Academy of Social Sciences, Beijing, 100007, China)
出处
《日本问题研究》
2018年第2期1-7,共7页
Japanese Research
关键词
日本
新媒体
SNS战略
话语权争夺
意识形态渗透
Japan
new media
SNS strategy
contention for discourse power
ideological penetration
