图书馆微信公众号不持续使用意愿研究

Research on the Users' Discontinuous Intention of Libraries' WeChat Official Accounts

用户持续使用意愿对图书馆微信公众号的成功实施具有重要意义。本文以"压力源-应变-后果"为框架,研究在感知过载和隐私风险压力下,用户使用倦怠作为一种压力反应对用户持续使用的负面影响。通过问卷调研和结构方程建模方法验证图书馆微信公众号的感知过载(即信息过载、系统功能过载和社交过载)与隐私关注显著正向影响用户的使用倦怠,并通过使用倦怠进一步影响用户的不持续使用意愿和转换意愿。

The intention of users’ continually using libraries’ WeChat Offcial Accounts is of great signifcance to the information system success. Under the framework of “stress-strain-outcome” , we study the negative effects of use fatigue as a stress reflection on users’ continuous intention. Through questionnaire investigation and structural equation modeling conducted, this research verify the perceived overload （i.e., information overload, system function overload and social overload） and user privacy concerns have signifcant and positive in？uence on use fatigue, and through use fatigue affect discontinuous usage intention and switch intention.