基于AR技术的实时互动体验电商系统

Real-time Interactive Electric Business Based on AR Technology

电商已经不仅仅满足于线上的商品交易,越来越多地开始关注于线下用户体验的改善。本文以虚拟试鞋为切入口,借助于Kinect硬件设备和3d Max、unity3d软件平台,提出并搭建了基于AR增强现实技术的实时互动体验电商系统。本文对该系统的关键技术进行阐述,包括三维模型的跟踪定位、手势交互和RGB-D抠像。该系统综合应用三维场景虚拟化、三维互动识别以及增强现实融合等技术,硬件成本和算法复杂度低,操作简单,适用于新型电商利用AR技术对品牌进行线上展示和线下用户体验。

Electric business is not only satisfied with the online commodity trading,and becoming more and more focused on improvement of offline user experience. In this paper,based on virtual trying shoes demo and with the help of Kinect hardware equipment and software equipment of 3 d Max and unity3 d,a real-time interactive electric business which based on AR technology is proposed and built. The key technologies of this system are described in this article,including three-dimensional model tracking and positioning,gesture interaction and RGB-D keying. This system integratedly applies technologies of three-dimensional（ 3 D）scene virtualization,3 D interactive identification,and augmented reality with the real life and other technology,which has low hardware costs,low algorithm complexity and easy operation. The proposed system is especially suitable for new electric operators to use AR technology on online brand display and offline user experience.