双元孝道对家庭旅游决策行为的影响研究

A Research on the Impact of Dual Filial Piety on Family Tourism Decision-making Behavior

孝道观念是一个内涵丰富且传统的心理概念,它调节和支配着中国人的家庭活动方式与行为,反映出中国人的一种典型社会心理状态。文章通过初步理论建构与实证检测,将孝道观念细分为"权威性孝道"与"相互性孝道",关联检验了双元孝道观念对家庭旅游决策行为的影响。结果表明:(1)权威性孝道与相互性孝道运作机制有异,二者关系不显著;(2)在带父母的家庭旅游活动中,相互性孝道显著影响着子女的旅游决策行为,而权威性孝道对子女旅游决策行为影响不明显。该结论在理论上拓展了家庭旅游决策行为分析的本土化视域,明晰了孝道观念对家庭旅游决策行为的关键影响,也为企业开发家庭旅游产品提供了应用参照。

Filial piety,a kind of connotative and traditional psychological concept,regulates Chinese family members＇ behaviors and dominates the modes and of Chinese family activities,and reflects their typical social psychological states. Through a preliminary theoretical construction and empirical test,this paper divided filial piety into＂authoritarian filial piety＂and＂mutual filial piety＂,and correlatively examined the influence of dual filial piety on family tourism decision-making behavior.The results show that：1）the mechanism of authoritarian piety and mutual filial piety is different and the relationship of the two is insignificant;2）dual filial piety significantly affects children＇s tourism decision-making behavior in family tourism activities with parents and authoritarian filial piety insignificantly affects children＇s tourism decision-making behavior in family tourism activities with parents.From theoretical aspect,the conclusions are of help in expanding localization vision of an analysis on family tourism decision-making behavior,which clarifies the key influence of filial piety on family tourism decision-making behavior,and offers application reference for enterprises to develop family tourism products in practice.