基于“一带一路”背景下的跨境电商发展策略研究

Study on the Development Strategy of Cross-Border E-Commerce Based under "Belt and Road" Strategy

为了进一步探索"一带一路"背景下我国跨境电商的发展策略,首先从跨境电商贸易总量以及创汇能力两个方面对当前阶段我国跨境电商的发展现状进行了分析,并从政策支持、物流体系建设以及跨境电商市场开拓三个方面阐述了"一带一路"对于我国跨境电商的影响,最后从充分利用"一带一路"中所实施的优惠政策、以跨境电商为基本出发点缩小区域发展差距、加强多元消费需求理念以及加强物流体系建设四个方面阐述了具体的发展策略。

In order to further explore the development strategy of cross-border e-commerce in China under the strategy of ＂the chain＂, this paper first analyzes the current development situation of cross-border e-commerce in China from two aspects： the total volume of cross-border e-commerce trade and the ability to generate foreign exchange, and expounds the impact of the strategy on cross-border e-commerce in three aspects： policy support, logistics system construction and cross-border e-commerce market development. Finally, the author expatiates on the specific development strategies from four aspects： making full use of the preferential policies implemented in the ＂Belt and Road＂ strategy, reducing the regional development gap based on cross-border e-commerce, strengthening the concept of multi-consumption demand and strengthening the construction of logistics system.