共同体的建构:雾霾传播的公共利益导向

The Construction of Value Community : the Public Interest Orientation Delivered by smog

雾霾频发侵扰社会生活,大众传播将此设置为常规议题反映。与传统媒体不同,网友对雾霾问题致力于解构,通过各种娱乐、讽刺手段颠覆主流话语,然而理性的、积极建构公共利益的引导与行动缺乏有效凝聚。基于网友的雾霾议题消极表现进行揭示,将雾霾议题导引至公共利益的自觉认同与维护的路径,以促进公民社会的良性成长。

In the recent years,smog has become more frequent and become a seasonal issue of popular communication. In the network,network users conventional transmission of smog is committed to deconstruction,using a variety of entertainment,irony means to subvert the mainstream discourse. However,there is lack of a rational and positive leading on construction of the public interests. It leads to lack of cohesion. The paper analyzes the negative performances of network users and tries to promote the good development of civil society by promoting the path of self-identification and maintenance of public interests guided by smog issues.