农村电子商务发展现状调查分析——以浙江省松阳县西山村为例

Investigation and Analysis on the Development Status of Rural E-Commerce——Taking Xishan Village of Songyang County in Zhejiang Province As an Example

论文以浙江省丽水市松阳县大东坝镇西山村为研究对象,主要采用访谈调查法,深入了解目前西山村电子商务发展现状,并分析当前西山村在发展电子商务的过程中遇到的问题。结合周边县域农村电子商务发展的经验,并根据地域、产品等具体情况,提出相应的改善及提升策略,对西山村的农村电商发展提供帮助。

This paper takes the Xishan village of Dadongba town, Songyang county, Lishui city, Zhejiang province as the research object, mainly uses the interview survey method. The development status of Xishan village＇s e-commerce at present is deeply understood, and the problems of Xishan village encountered in the process of developing e-commerce are analyzed. Combined with the experience of rural e-commerce development in surrounding counties, and according to the specific situation of region and products, this paper puts forward the corresponding improvement and promotion strategies, so as to help the development of rural e-commerce in Xishan village.