互联网+时代下茶文化推广信息对消费者购买意愿影响研究被引量：3

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摘要随着国家经济建设力度的逐渐加大,科学技术水平不断提升,目前我国已经全面迎来了互联网大数据时代,互联网销售手段已经逐渐成为传统市场销售的代替者,成为人与人、企业与企业、企业与人之间的主要联系方式之一,在销售工作中占有重要作用。相比于传统消费方式来讲,互联网推销和销售以及消费方式具有诸多优点,随着"互联网+"和茶文化产业的相互融合,改善了原有中国的茶文化承载和传承的方式,同时也改变了中国居民当下消费模式,中国正在面临着"第三消费时代"。本课题针对"互联网+"与"茶文化"之间的融合以及在互联网消费时代下如何对消费者的购买意愿产生影响进行了详细分析,不仅对拓展茶文化具有深远的影响意义,同时促进了茶文化的推广。

作者商紫慧

机构地区河北地质大学华信学院

出处《福建茶叶》 2018年第7期46-46,共1页 Tea in Fujian

关键词互联网+ 茶文化推广扩展购买意愿

分类号 F426.82 [经济管理—产业经济] F713.55 [经济管理—市场营销] TS971 [轻工技术与工程]

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