“我可能V假的N”自媒体流行语的模因论分析

The analysis of we-media buzzword “I might Vcounterfeit N”from the perspective of memetics

模因由基因派生出来,模因论是道金斯1976年借鉴达尔文的进化论而创造出来的,它可以用于解释语言进化现象,特别是流行语的产生、发展、消亡的过程。语言模因复制有四个阶段:同化,记忆,表达,传播。在自媒体的大语境下,人们通过记忆减法同化和记忆了"我可能V假的N"模因,并对其进行变异后用图文相结合的方式表达它。"我可能V假的N"具有长寿性,多产性,复制忠实性和随意性的特征,因而成为了强势模因。利用其强感染力,普通网民发起的热门话题,商业性目的传播者展开的病毒式营销,促进了它的传播。

Meme is derived from gene,and memetics is proposed by Dawkins,basing on Daiwin’s evolutionary.It can be used to explore language evolution,especially the process of emerging,developing,and ceasing of buzzwords.The reproduction of a meme including four stages：assimilation,retention,expression,and transmission.Under the context of we-media,people assimilate and memorize“I might V counterfeit N”in a substracted way,replace V and N according their expression needs,then express it with pictures.Because“I might V counterfeit N”has features including：longevity, fecundity,copying-fidelity and causualness,it becomes a strong meme.Hot topic created by netizens and viral marketing launched by propagator with business purpose by utilizing its high infectivity,accelerate its spreading.