网络直播时代受众的审美趣味与审美异化

The Aesthetic Taste and Aesthetic Alienation of Audiences in the Era of Webcast

网络直播井喷式发展的同时,也出现了种种乱象。网络直播的便利性、私密性、媒介化带来受众审美多样化,审美异化的倾向同样不容忽视。在尊重网络文化包容性、网络直播审美多样化的同时,应该采取多种措施纠正审美异化的趋势,建立积极正面、多元包容的审美价值取向,构建活泼有序的网络直播文化。

There are all kinds of chaos in the development of network broadcast. The convenience,privacy and media of network broadcast cause audience aesthetic diversity,and the tendency of aesthetic alienation cannot be ignored. Based on the relevant cases,this paper makes a preliminary exploration on the relationship between network broadcast and audience aesthetic taste,and puts forward the problems and solutions of aesthetic alienation that network broadcast may bring.