山东旅游资源吸引韩国游客的分析与优化

Analysis and Optimization of Tourism Resources in Shandong of China to Attract Korean Tourists

随着入境旅游市场的扩大发展,不断加大了对旅游资源挖掘和提升的要求.本文根据山东省2014-2016年入境旅游客源市场及入境旅游韩国客源市场相关统计数据,对目前山东省入境韩国客源市场的构成及形态,山东省沿海城市及内陆城市韩国客源市场的构成及要因进行对比分析.从中韩历史文化相通及交流的视角出发,对山东省入境旅游韩国客源市场的构成进行分析,并针对韩国客源市场对山东省未来可利用发展、可加大推广的旅游资源及推广方向及策略提出建议.

With the expansion of the inbound tourism market, the demand for excavation and promotion of tourism resources has been continuously increased. This article is based on Shandong Province＇s 2014-2016 inbound tourism source market and inbound tourism Korea source market statistics, the composition and shape of the current Korean visitor source market in Shandong Province, Shandong coastal cities and inland cities to Korean source market, The composition and causes of the comparison analysis. From the perspective of historical and cultural exchanges and exchanges between China and South Korea, an analysis is made of the composition of the inbound tourism South Korean tourist market in Shandong Province, and the tourism resources that can be used and developed in the future by the South Korean tourist source market can be increased and promoted. And strategies for making recommendations.