自媒体语境下公安机关引导舆情危机策略创新

Strategy Innovation of Public Security Organs' Guiding Public Opinion Crisis in the Context of We-media

自媒体时代,微舆论场下舆情危机呈现出主体身份虚拟化、客体事件公共化、舆情表达情绪化等特点。面对舆情生态环境的变化,公安机关在引导舆情危机过程中需要应对来自资源配置、固有机制和执法环境等多方面的全新挑战,亟需梳理舆情危机的流变趋势,探讨舆情危机引导之策略创新,以增进社会和谐,助力社会秩序健康运转。

In the era of self media, micro public opinion field shows the characteristics of the virtualization of the subject, the openness of the object and the emotional expression of public opinion. Facing the change of ecological environment of public opinion, in the process of guiding public opinion crisis, public security organs need to deal with new challenges from resource allocation, inherent mechanism and law enforcement environment. It’s in urgent need to comb the trend of public opinion crisis and explore the strategy innovation of public opinion crisis guidance, so as to enhance social harmony and help social order work healthfully.