摘要
进口跨境电商主要有海外代购、导购返利、建立进口跨境电商平台三种主要运作模式,出口跨境电商主要有服务提供商、第三方平台、自建平台、跨境电商产业园四种主要运作模式。跨境电商优势明显,运作模式较多,但每种模式都面临不同问题和困难,企业需要根据自身、行业和区域等方面的情况,有所取舍地选择合适的模式来发展跨境电商业务。
Import cross-border e-commerce has three main operation modes including overseas purchasing,rebate for shopping guides and establishment of import cross-border e-commerce platforms; and export cross-border ecommerce has four main operation modes including service providers,third-party platforms,self-built platforms and cross-border e-commerce industrial parks. Cross-border e-commerce owns obvious advantages and many selection modes. However,every operation mode is faced with various problems and difficulties. Therefore,enterprises need to select suitable modes to develop their cross-border e-commerce business according to their own,industry and regional situations.
作者
丁昭巧
DINGZhao-qiao(Department of Management and Engiiwering,Zhongshan Torch Polytechnic, Zhongshan 528436,Guangdong,Chin)
出处
《江苏经贸职业技术学院学报》
2018年第3期17-21,共5页
Journal of Jiangsu Institute of Commerce
基金
中山市2017年社科规划课题"‘一带一路’战略背景下中山市中小企业跨境电商模式选择研究"(青201713)
中山市2015年科技项目"新型城镇化背景下中山农村电子商务的发展对策研究"(2015B2386)
关键词
跨境电商
运作模式
第三方平台
cross-border e-commerce
operation mode
third- party platforms