企业跨境电商的主要运作模式研究

Research on the Operation Mode of Cross-Border E-Commerce of Enterprises

进口跨境电商主要有海外代购、导购返利、建立进口跨境电商平台三种主要运作模式,出口跨境电商主要有服务提供商、第三方平台、自建平台、跨境电商产业园四种主要运作模式。跨境电商优势明显,运作模式较多,但每种模式都面临不同问题和困难,企业需要根据自身、行业和区域等方面的情况,有所取舍地选择合适的模式来发展跨境电商业务。

Import cross-border e-commerce has three main operation modes including overseas purchasing,rebate for shopping guides and establishment of import cross-border e-commerce platforms; and export cross-border ecommerce has four main operation modes including service providers,third-party platforms,self-built platforms and cross-border e-commerce industrial parks. Cross-border e-commerce owns obvious advantages and many selection modes. However,every operation mode is faced with various problems and difficulties. Therefore,enterprises need to select suitable modes to develop their cross-border e-commerce business according to their own,industry and regional situations.