新媒体时代高校思想政治教育工作探索——以江苏经贸职业技术学院为例

New Exploration of Ideological and Political Work in Colleges and Universities in the New Media Era:Taking Jiangsu Institute of Commerce as an Example

新媒体信息技术正以惊人的速度深刻影响和改变着人们的思想和生活,使得高校不断创新思想政治教育方式和途径成为必然。江苏经贸职业技术学院工商管理学院充分发挥新媒体的优势,以微信平台为载体,创设了"商谈党事"微信公众号。该平台不仅每日定时推送学院思想政治教育的常务工作、党建新闻、时政热点,而且开辟特色专栏,推送原创文章进行优秀教师和优秀学生的先进事迹宣传,彰显先锋模范形象。这种方式充分发挥了网络文化的育人功能,为师生进行思想政治学习提供了一个快捷、公开的网络平台,成为师生线上学习交流的新阵地,助力思想政治教育工作。

The great development of new media information technology is profoundly affecting and changing people＇s thought and life at an amazing speed. It is inevitable to innovate new ways of teaching ideological and political education in colleges and universities. The school of Business Administration in Jiangsu Institute of Commerce gives full play to the advantages of the new media,with the We Chat platform as the carrier,created＂Shang Tan Dang Shi＂We Chat Official Accounts. It not only daily timing publishing standing work of ideological and political Education,Party construction news and current affairs,but also opens up a special column,pushing the original articles,publicizing the advanced deeds of outstanding teachers and students, highlight the pioneer model image.＂Shang Tan Dang Shi＂provides a fast open network platform for school teachers and students＇ ideological and political learning. It has become a new position of online education exchange for school teachers and students,boosting ideological and political education work.