国内外生态旅游者的旅游动机与行为差异研究——以九寨沟为例

Tourist Motivation and Behavior Differences Between Domestic and Foreign Ecotourists:A Case Study of Jiuzhaigou

生态旅游在国外发展已久,近年来在我国也得到加速发展,但国内外游客参与国内生态旅游项目时表现出显著的行为差异。对参与九寨沟景区生态旅游项目的国内外游客进行问卷调查,并对调查结果进行多维度的对比分析,发现:国内外游客在人口学特征、旅游信息来源、旅游动机和旅游行为等多个方面存在显著的统计差异;而且,这些差异综合反映了国内外游客在文化背景、旅游经验等的不同。

Ecotourism,a rather mature tourism item with a long history in developed countries,has witnessed rapid development in China in recent years. However, there are significant behaviour differences between domestic and foreign tourists when they participate in domestic ecotourism projects. A questionnaire survey was conducted among the domestic and foreign tourists involved in the ecotourism project in Jiuzhaigou scenic area,and the results were compared and analyzed in many dimensions. It has been discovered that there are significant statistical differences between domestic and foreign tourists in terms of demographic characteristics, tourism information sources, tourist motivations and tourist behaviors,which reflect the differences between Chinese and foreign tourists in cultural background and tourism experience.