基于演化博弈理论的绿色旅游供应链绩效评价体系

Construction of Performance Evaluation System of Green Tourism Supply Chain Based on Evolutionary Game Theory

绿色旅游作为可持续发展的一种形式,是一种环境保护和技术友好型的旅游发展模式,在旅游业的健康发展中起着重要作用。为了促进绿色旅游的发展,更好地评价绿色旅游供应链的绩效,本文结合演化博弈理论和平衡记分卡设计了一个绩效评估体系。基于演化博弈的角度,那些在绿色旅游决策过程中具有正向作用的选择将会不断地被学习和深化,所以在构建绿色旅游供应链的指标体系时更多地考虑到正向学习的深化,进一步而言,基于绿色旅游供应链优于传统旅游供应链的假设是否成立,通过演化博弈模型分析了绿色旅游供应链的形成和延续机制,发现第三方监督机制和企业之间的相互关系是影响博弈结果的关键参数。然后结合平衡记分卡,制定了12个绿色绩效的评价指标,并采用层次分析法对定量指标和定性指标进行处理。研究结果发现,指标的权重值由大到小依次为内部运营、财务、客户、学习与成长。最后,基于权重值计算结果,对企业不同指标的权重值进行了相应的分析,为旅游供应链中的企业提高绿色绩效提供了更灵活的选择。

As a form of sustainable development, the green tourism is an environmental protection andtechnology-friendly tourism development mode, which plays an important role in the healthy development oftourism. In order to promote the development of green tourism,it is better to evaluate the performance of greentourism supply chain. This paper designs a performance evaluation system based on evolutionary game theory andbalanced scorecard. The green tourism decision-making has a positive effect in the process of selection that will belearned and deepened constantly based on evolutionary game theory,so the learning and deepening should beconsidered when constructing the indicator system of green tourism supply chain. Furthermore,based on the as-sumption of green tourism supply chain is superior to the traditional tourism supply chain, the relationshipbetween the third party supervision mechanism and enterprise is the key parameters affecting the game resultthrough the analysis of the evolutionary game model of the mechanism of the formation and continuation of greentourism supply chain. Then combined with the balanced scorecard,12 evaluation indexes of green performancewere developed,and the quantitative indicators and qualitative indicators were processed by AHP. The resultsshow that the weights of the indicators are the internal operation,finance,customer,learning and growth in turn.Finally,the flexible selections are provided for the enterprises based on the weight value calculation results.