网红现象与大学生社会主义核心价值观的培育

Cultivation of Socialist Core Values of College Students and Phenomenon of Internet Celebrities

随着互联网技术的快速发展,"网络红人"现象成为一种后现代主义文化景观。"网络红人"被媒体过多的放大宣传和商业炒作,对正处于价值观形成重要时期的青年大学生具有很强的煽动性和影响力,使其价值观趋于世俗化和功利化。习近平在党的十九大报告中指出:"培育和践行社会主义核心价值观。"它是社会主义社会的主流价值观,对社会主义事业建设的各方各面都起着理论和价值指引的作用,也必然能指导大学生的网络行为。培育大学生社会主义核心价值观,有助于提高大学生辨别是非的能力,树立正确的世界观,客观看待网红等现象。

With the rapid development of Internet technology,the phenomenon of Internet celebrities has becomea kind of postmodern cultural landscape. Internet celebrities have been greatly exaggerated by the media and com-mercial hype. And that has strong seditious and influence on the young college students who are in the importantperiod of the formation of values,which can make their values secularized and utilitarian. General Secretary XiJinping pointed out in the Party’s Nineteenth Report：“Cultivate and practice socialist core values”. It is the ma-instream value of socialist society. It plays a role of theoretical guidance and value guidance on all aspects of so-cialist construction,and it is also instructive to the behavior of college students. Cultivating college students’ so-cialist core values is conducive to improving students’ tastes,and ideological realms and it can help them see thephenomenon of Internet celebrities objectively.