互联网不正当竞争行为的认定理念

On the Identification of Internet-Related Unfair Competition Behaviors

反不正当竞争法是经济活动道德的法律化,体现了经济竞争浓厚的商业伦理。违背正当竞争的原则,具有道德的可责难性,认定互联网不正当竞争行为的法律标准与核心是竞争行为的非正当性。该非正当性认定具体以公认的商业道德和诚实信用原则为价值判断,以损害为依据,从经营者利益、消费者利益和公众利益三个维度进行利益权衡,同时在具体个案中考虑技术本身、商业模式、竞争秩序、自律规范以及消费者利益等综合因素。

The Anti-Unfair Competition Law is the legalization of the morality of economic activities, which embodies the business ethics of economic competition. It is morally reprehensible when violating the fair competition principle. The basic legal standard in identifying internet-related unfair competition behaviors is to find the illegitimacy of the competitive behavior. The following factors are taken into consideration in evaluating the illegitimacy： the accepted business ethics, the principle of honesty and credibility, the damages, the operator＇s interests, the consumer＇s interests, and the public interests. Meanwhile, other factors including technologies, business models, competition order, self-discipline norm, etc. should be considered comprehensively when dealing with individual cases.