摘要
身处信息多元化、模态多样化的时代,多模态语篇已成为人们日常生活中必不可少的一部分。而作为一种重要的认知和思维方式,隐喻具有语篇连贯功能。2022北京申冬奥宣传片,以立体多模态隐喻语篇的形式成功地通过视觉(片名成语、申办标识、图像符号、色彩、构图)、听觉(口头解说、音乐)以及手势这三种模态的隐喻与转喻的相互作用来构建语篇的认知意义,达到了最佳感官效应。
Multimodal discourse has become an essential part in people＇s daily life in the era of diverse information and modes. As a significant cognitive and thinking mode,metaphor has the function of discourse coherence. The promo film of Beijing＇s Bid for the 2022 Winter Olympic Games,as a good example of stereoscopic multimodal discourse,successfully constructs the cognitive meaning of discourse through the interplay between multimetaphor and multimetonymy in the following three modes,namely,sight（ names of the film,bidding logo,image,color and layout）,hearing（ oral commentary and music） and gestures,achieving the best sensory effect.
作者
舒海英
胡忠坤
SHU Haiying;HU Zhongkun(College of Foreign Languages, Northeast Forestry University, Harbin 150040, China;School of Foreign Languages, Harbin Huade University, Harbin 150025, China)
出处
《长春大学学报》
2018年第5期60-64,共5页
Journal of Changchun University
基金
黑龙江省教育厅项目(12544031)
东北林业大学校级项目(2572016CC05
2572015CC12)
关键词
申冬奥宣传片
多模态隐喻
多模态转喻
语篇连贯
promo film of Beijing’s Bid for Winter Olympic Games
multimodal metaphor
multimodal metonymy
discourse coherence
