4Meuter, Ostrom, Bitner. The influence of technology anxiety on consumer use and experiences With self - service technologies [ J]. Journal of Business Research,2003,56( 11 ) :899 - 906.
5Fishbein M, Ajzen I. Belief, attitude,intention, and behavior: An introduction to theory and research [ M ]. Reading MA: Addi- son Wsley, 1975.
6Fred D Davis, R P Bagozzi, PR Warshaw. User Acceptance of Computer Technology: A Comparison of Two Theorectical Mod-els[ J]. Management Science, 1989,35 (8) : 982 - 1003.
7Spiegelman P. Live customer interaction and the internet join in interaction[J]. Direct Marketing, 2000, 63 (4) : 38 -41.
8A]ba J, Lynch J, Weitz B, Janiszewsld C. Interactive home shopping: consumer, retailer, and manufacturer incentives to par- ticipate in electronic marketplaces[ J]. Journal of Marketing, 1997,61 (3) :38- 53.
9Crosby L A, Taylor J R. Psychological commitment and its effects on post - decision evaluation and preference stability among voters [ J]. Journal of Consumer Research, 1983, 9 ( 4 ) :413 - 431.
10Fred D Davis. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology [ J 1- MIS Quar- terl, 1989,9 : 319 - 340.
