基于产业融合的北京乡村旅游发展思路

Development Ideas of Rural Tourism in Beijing Based on the Perspective of Industrial Convergence

乡村旅游融合了农业与旅游业,深刻体现了产业融合的概念,加快了旅游业发展和农业产业升级,带动了农民增收,推动了乡村经济快速发展。北京乡村旅游存在用地机制不健全、从业人员素质不高、产品开发深度不够、产业链条较短等问题。基于产业融合视角提出,应从完善基础设施建设、提高服务水平、丰富旅游活动、提高产业附加值等方面解决存在的问题,进而推动北京乡村旅游持续健康发展。

Rural tourism integrates agriculture and tourism, which profoundly embodies the concept of industrial integration, accelerates the development of tourism and the upgrading of agricultural industries, drives the increase of farmers＇ income, and promotes the rapid development of rural economy. Beijing＇s rural tourism existed some problems such as unsound land use mechanism, low quality of employees, insufficient depth of product development and short industrial chain. Based on the perspective of industrial convergence, the authors proposed that the existing problems should be solved by improving the infrastructure construction, improving the service levels, enriching the tourism activities, increasing the added value of industry and so on, so as to promote the sustainable and healthy development of rural tourism in Beijing.