电商特色小镇的空间布局与产业发展——以淘宝镇为例

Spatial Layout and Industrial Development of E-commerce Characteristic Towns——A Case Study of Taobaotowns

本文以淘宝镇为研究对象,探讨电商特色小镇的空间布局及电商产业未来的发展。利用基尼系数、最邻近距离指数、核密度分析、回转半径法等空间分析和空间计量经济学方法,探讨淘宝镇空间布局。结果表明:淘宝镇在空间布局上呈现集聚特征,分布上极度不平衡,东部多西部少,与大中城市的距离也影响其布局。淘宝镇的产生与发展主要受当地的产业基础与人才基础、产业集聚与交通、国家政策的规划效应、跨境电商的贸易拉动效应等影响。为了促进未来电商产业的发展,本文从加强人才体系建设、建设农村电商产业园、强化国家规划扶持、打造差异化产品等方面提出政策建议。

This paper discussed the spatial layout and the future development of e-commerce characteristic towns. By using the method of spatial analysis of Gini coefficient, nearest distance index, kernel density analysis, rotary method and spatial econometrics, the spatial layout were discussed. The results shows that the Taobaotowns show the agglomeration characteristics in the spatial layout,while the distribution is extremely unbalanced,with fewer in western areas and more in the east. The distance from large and medium-sized cities also affects its layout. The arising and development of Taobaotowns is mainly affected by the local industry and talent base,industrial agglomeration and traffic,the national policy effect,the pull effect of cross-border e-commerce. To promote the development of Taobaotowns,the article puts forward some suggestions,such as strengthening the construction of talent system,building the rural Ecommerce Industrial Park,strengthening the national plan and support,and creating differentiated products.