检察微信公众号传播效果实证探究

On Prosecutors' WeChat Public Number Transmission Effect

当下,检察微信公众号已成为加强检察机关与社会公众互动的新渠道、推进阳光检务的新媒体。通过对重庆市检察微信公众号发展现状的实证研究可以看出,检察微信公众号的传播效果具有时效性、检务性、服务性、区域性等特征。本文在对检察微信公众号传播效果的功能进行定位的基础上,针对检察微信公众号存在的推广力度不够,传播频次不规律,栏目设置不完善等问题,提出以下建议:强化推广力度,扩大受众范围;加强双向互动,设置固定栏目;丰富内容和形式,建立良好的运行管理机制,等等,以增强检察微信传播效果,提升传播效能。

At present,the number of public prosecution W e Chat has become the new media channels,strengthen the procuratorial organs and the public interaction to promote the sunshine inspection services.This article studies from the analysis of the present status of Chongqing city public prosecutor We Chat,We Chat found the number of public communication effect the timeliness,procuratorial work,service features and regional,which can accurately analyze the function of procuratorial public communication effect of WeChat.However,the procuratorial We Chat public number still exists such problems as insufficient promotion,irregular dissemination frequency and imperfect column setting.Therefore,it should be improved from the aspects of enhancing interactive communication,setting up fixed columns,establishing good operational management mechanisms,enhancing the effectiveness of communication and enhancing the efficiency of communication.