县级广播电视融媒体建设构想

Conception of Convergent Media for County-level Broadcasting

随着网络技术的发展,移动互联网应用呈现爆发式的增长,其传播力与影响力不断扩张,媒体和舆论生态的发生了重大变化。县级广播电视台为了能适应新媒体竞争和挑战,应进行融媒体传播平台的建设,利用融媒体平台实现双向互动的目标,走新媒体和传统融合之路。

With the development of network technology, mobile Internet applications are in explosive growth. The propagation and influence is expanding, the media and the public opinion ecology has undergone major changes. In order to adapt to the competition and challenge of new media, the county radio and TV station should build a convergent media platform to realize the target of di-direction, interaction and convergence.