摘要
中国智能手机市场趋于饱和,甚至出现了罕见的负增长,手机企业该怎么应对?1992年,全球第一台智能手机在美国诞生。这台IBM开发的Simon是一款革命性设备,它是全球第一款将通话、邮件、传真等多种手机功能融为一体的设备,售价899美元。此后,在经历了夏普内置摄像头手机J-SH04、第一款Symbian操作系统手机爱立信R380、第一部提供综合语音通话的手机黑莓Quark等创新性产品后,智能手机产业走到了具有里程碑意义的2007年。
Since 2017, the global smartphone market has entered a development dilemma: user demand has fallen, replacement cycles have lengthened, and market dividends have been exhausted. Market data is constantly reminding smartphone companies that the market has already bid farewell to explosive growth, and consumers are no longer small white users. As Wu Qiang, vice president of OPPO, judged: "The smartphone market has entered a post-smartphone era."