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水果产品在大学生消费群体中的发展现状和网络营销策略探讨 被引量:1

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摘要 在江西工商职业技术学院通过随机抽样的方式进行问卷调查,并做通过描述性统计做出相应分析。通过分析结果得出,水果产品在大学生消费群体中的网络营销结果并不理想。但大学生是互联网产品消费的主力军,因此本文从多角度分析水果产品在高校网民中的存在问题,并提出相应的解决策略。
出处 《现代营销(下)》 2018年第4期81-81,共1页 Marketing Management Review
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