知识付费型网络综艺节目的发展模式探析——以《你说的都对》为例

Development Model of Pay-as-you-see Online Knowledge-based Variety Show——Case Study of Tell Me Why

在文化综艺热度持续、知识付费新风尚与网络综艺主流化的时代大潮下,《你说的都对》通过＂不完全付费＂模式试水知识付费型网络综艺领域,以轻娱乐的风格、新颖的形式和高质量的内容赢得了广泛的关注和好评。然而,因其不严格意义上的付费模式,该节目的成功并不代表知识付费型网络综艺的成功,该行业的成熟发展模式仍需在实践中不断探索。此外,本文从＂使用与满足＂的角度对于知识付费的内在驱动因素进行了分析,并针对知识付费网络综艺的发展模式中潜在的问题提出了相关建议。

As cultural variety shows are gaining popularity and knowledge payment becomes the new trend and online variety show the mainstream, the pay-as-you-see online knowledge-based variety show Tell Me Why, has attracted a large number of audiences with its entertaining style,innovative formality and high-quality content. However, it＇s not exactly pay-as-you-see. Therefore,its success does not represent the success of the pay-as-you-see online knowledge-based variety show. A mature development model of this kind of show needs to be explored in continued practice. In addition, from the perspective of ＂use and satisfaction＂,the author analyzes the internal drivers of knowledge payment, and offers solutions for potential problems in the development model of Pay-asyou-see online knowledge-based variety show.