网络媒体中体育新闻报道趋向娱乐化的表现及成因分析——以网易、搜狐、新浪网为例

Analysis of the Trend of Sports News Reporting towards Entertainment in Network Media——taking Netease,Sohu,and Sina as an example

体育新闻应该有基本的新闻导向,要代表先进文化的发展方向,弘扬体育事业发展的主旋律。而现如今在"新闻娱乐化"的浪潮中,新闻的首要功能变成了娱乐,成为休闲生活的一部分。表现在媒体内容上就是严肃新闻大幅下降,趣味性的娱乐新闻大幅上升。娱乐化的体育新闻在吸引受众的眼球的同时也带来了很多消极的影响,因此如何规范体育新闻的娱乐化已成为我们现在必须要研究的一个课题。文章运用了文献资料法及新闻文本分析法,选取了新浪体育、搜狐体育、网易体育三大网络媒体,从2017年6月15日至2017年12月15日有关英超和中超的报道作为主要新闻文本,通过运用对比、演绎、归纳、分析、推理等思维形式,分析体育新闻报道娱乐化的表现方式、弊端及成因,最后得出我国体育新闻娱乐化是由于社会文化氛围不够浓烈以及文化全球化等原因造成的,并给出我们应营造一个有文化底蕴的社会环境等建议。

The sports news should have basic news oriented development direction, to represent the advanced culture, carry forward the main melody of the development of sports. And now in the ＂entertainment news＂ in the tide, the primary function of news into entertainment, become a part of leisure life. In the media content is serious news sharply interesting, the entertainment news increased significantly. In the entertainment of sports news to attract the atten tion of audience has also brought many negative effects, therefore how to regulate the entertainment of sports news has become a problem we must study now. In this paper, by using the method of literature and content analysis meth- od, to the Netease, Sohu, Sina network news media, from January 2000 to December 2012 on the domestic and foreign football reports as the research object, to explore the causes and problems of entertainment of sports news. Finally, the author draws a conclusion that sports news entertainment in China is caused by the lack of strong social and cultural atmosphere and cultural globalization, and puts forward some suggestions that we should create a social environment with cultural background.