批评话语视角下的旅游语篇研究——以泰山景点介绍为例

A Study on Tourism Discourse from the Perspective of Critical Discourse Analysis——Taking the Introduction of Mount Tai as an Example

运用语料库技术,从批评话语角度出发,分析泰山风景区景点介绍文本中的称谓指示语、被动语态、主语、引语等话语策略。研究表明,泰山风景区的景点介绍文本没有和游客进行良好的互动交流,而只是单纯地介绍景点。文章对此类现象进行探索,提出相应的提高景点宣传效果的语言学策略和方法,以推动泰安旅游业发展。

Using corpus technology, this article, from the perspective of critical discourse analysis, analyzed the discourse strategies in the introduction texts of Mount Tai, such as personal deixis, passive voice, subject and quotation. The results sho- wed that the scenic spot introduction lacked necessary interaction with the tourists, and only focused on introduction itself. This article probed into this phenomenon and proposed corresponding linguistic strategies and methods to improve the propaganda effect of scenic spots and further boost the tourism development of Taian.