新媒体视域下高校思想政治教育工作的创新与实践

The Innovation and Practice of Ideological and Political Work in Universities under the New Media

随着信息传媒的不断发展,网络新兴媒体运应而生,新媒体作为获取信息的重要渠道,对高校师生在学习、工作、生活中具有重要影响;同时也是高校开展思想政治教育的重要载体和重要阵地,新媒体传播主体多元、传播手段多样、传播范围广泛、传播时效性强的特点,对切实提高高校思想政治教育的吸引力、感染力有举足轻重的作用。新媒体的运用为高校思想政治工作开辟了新途径,带来了新的机遇,也迎来了新的挑战。

With the continuous development of information media, the new media in the network have been born. As an important channel to obtain information new media plays an importation role in the study, work and life of college teachers and students .It is also an important cartier and important position for universities to carry our ideological and political education. The characteristics of new media, such as diversity of subject, various means of communication, wide range of communication and strong timelines of communication, play an important role in enhancing the appeal and appeal of ideological and political education in universities. The use of media has opened up new ways for the ideological and political work in universities, bringing new opportunities and challenges.