影响数字图书馆用户忠诚度的实证研究

Empirical Study on the User loyalty of Digital Library

文章应用信息系统成功理论、技术接受模型及亲和理论,采用问卷调查和结构方程建模的方法,研究探讨影响数字图书馆用户满意度和忠诚度的因素。结果表明:与信息质量相比,系统质量和服务质量更能影响数字图书馆的感知易用性、感知有用性和亲和性;而感知有用性和亲和性显著影响用户满意度,从而影响数字图书馆的用户忠诚度。

This paper integrated the information system success theory, technology acceptance model and affinity theory to identify the factors affecting user satisfaction and loyalty for digital libraries based on questionnaire survey and modeling methods. The results showed that compared with information quality, system and service quality significantly affected perceived ease of use, perceived usefulness and affinity of digital library; and perceived usefulness and affinity had significant effects on user satisfaction, thereby affecting user loyalty.