中国女大学生运动内衣体育消费文化特征研究

Research on the Characteristics of Sports Consumption of Chinese Female College Students' Sports Bra

针对女大学生运动内衣的消费行为的现象,运用文献资料法、问卷调查法、数理统计法、逻辑分析法、跨学科研究法,对女大学生运动内衣的消费行为进行分析,揭示当代女大学对运动内衣的偏好、选择运动内衣的消费价值取向与购买的主要影响因素。剖析女大学生体育消费文化的行为方式、特点,归纳总结当代大学生体育消费文化的特征。女大学生的体育消费文化特征呈现为:体现对身体的认同性、体育消费文化的审美性、体育消费文化的传承性、体育消费文化的整体性、体育消费文化的差异性。

Aimed at the phenomenon of the consuming behavior of female college students for their sports bra,it uses literature method,questionaire survey method,mathematical statistics,logic analysis,interdisciplinary research to analyze female college students＇ consuming behavior of sports bra and the result reveals their preferance for sports bra,and the comsumption value orientation for choice of sports bra. The characteristics of the female college students sports consumption culture appear as： identity of their body,the aesthetics,inheritance,intetrality and differences of sports consumption culture.