基于经济新常态的企业财务管理创新研究

告别过去30多年平均10%左右的高速增长,我国GDP增速从2012年起开始回落。中国经济呈现出新常态,从高速增长转为中高速增长,经济结构优化升级,从要素驱动、投资驱动转向创新驱动。在这种经济新形势下,传统的财务管理已经不能够再适应于新常态下的经济大环境,企业财务管理应扮演什么样的角色,需要企业从新定位才能在日益激烈的竞争中健康持续发展。本文首先将阐述经济新常态下企业财务管理创新的必要性,然后根据当前企业财务管理所面临的挑战与困难,提出相关解决意见。

Through the high speed growth of about 10% of the past 30 years, the growth rate of GDP in China has fallen from 2012. China＇s economy is showing a new normal, turning from high speed growth to high speed growth The optimization and upgrading of economic structure is driven by factor driven, investment driven and innovation driven. Under such a new economic situation, the traditional financial management can no longer adapt to the economic environment under the new normal. What role should the financial management play？ It needs the new positioning of enterprises to develop healthily and continuously in the increasingly fierce competition. This paper first expounds the necessity of financial management innovation in the new normal economic era, and then puts forward relevant solutions according to the challenges and difficulties faced by the current financial management of enterprises.