“凤娇”碣滩茶创新之路的实践与思考

Practice and Thinking of ‘Fengjiao’ Jie Tan Cha Innovative Way

本文分析总结了"凤娇"碣滩茶创新之路的主要做法与成效,提出创新是中、小茶叶企业谋求长远发展的必经之路:清晰、准确企业战略定位;创建、夯实创新基础;顺应时代发展潮流,打造茶产业共享经济发展新常态;在管理、人才方面根植创新基因;积极作为,企业与各级政府创造出良好政策环境条件等,中、小茶企业就能够用创新博得市场,打开致富之门。

This paper analyzes the main practices and achievements of ‘Fengjiao’ Jie Tan Cha innovation path, and puts forward that innovation is the only way for small and medium-sized tea enterprises to seek long-term development： a clear and accurate strategic positioning of the enterprise, creating and solidifying innovation based on the development trend of the times to create a new normal economic development shared by the tea industry; rooted in innovation in management and personnel; and actively create favorable policies and environmental conditions for enterprises and governments at all levels, etc., medium and small tea companies can use innovation Gain market, open the door to wealth.