高校新媒体矩阵建设策略研究

On Strategies of Building New Media Matrix in Colleges & Universities

高校宣传工作要想进一步增强效果,获得更大影响力,就必须进军新媒体矩阵领域,因此,如何科学有效地搭建新媒体矩阵成为一项富有挑战的课题。本文从新媒体矩阵是什么、新媒体平台比较、布局策略、流量互导、运作机制等方面探讨如何建设高校新媒体矩阵,并提出建议。

Moving into new media matrix is a must for colleges and universities to further enhance their publicity effect and gain more influence. Therefore, how to build new media matrix has become a challenging task.This paper discusses such issues as the definition of new media matrix, the comparison of different new media platforms, the layout strategies, the operation mechanism and how to interact to guide visitors to each other＇s webpages, so as to help colleges to build their own new media matrix. At the end, some suggestions are put forth on building the new media matrix.