高校图书馆微信公众号影响力指数相关性分析与发布内容研究

Correlation Analysis of Influence Index and Research of Content of We Chat Public Accounts of University Libraries

为加强图书馆微信公众号建设,以56所高校图书馆微信公众号为例,计算影响力指数并进行相关性分析,找出微信公众号影响力与相关变量之间的量化指标关系和相互联系的紧密程度;同时,对图书馆微信公众号发布内容进行研究,发现图书馆发布热点与读者关注热点并针对以上问题,提出相应的优化策略。

To improve We Chat public accounts of libraries, the paper calculates the influence index and conducts correlation analysis by studying 56 libraries＇ We Chat public accounts. It specifies the quantitative relationship between the influence of We Chat public accounts and relevant variables as well as the degree of interrelatedness. At the same time, it analyzes the content of published information and identifies the libraries＇ published hot spots and readers＇ interests. It puts forward the corresponding optimization strategies in the end.