健康旅游社区化发展的模式形态研究——以秦皇岛为例

Study on Pattern Morphology of Communitization Development of Health Tourism——Taking Qinhuangdao City as an Example

健康产品的刚性需求,不仅推动了区域健康旅游的快速发展,也推动了健康旅游社区化的服务形态.基于此,立足健康旅游社区化的模式创新,以秦皇岛为例,在概述健康旅游理论认知的基础上,系统分析了秦皇岛健康旅游发展的基础、优势及模式形态,进而分析与设计了秦皇岛健康旅游社区化的管理体系与创新机制.

The rigid needs of health tourism products not only promote the rapid development of the regional health tourism industry,but also accelerate the service development of communitization of health tourism industry.The study is based on the pattern innovation of communitization of health tourism industry and the cognition of health tourism industry theory,taking Qinhuangdao city as an example,surrounding the foundations and advantages of health tourism industry development in Qinhuangdao,the pattern morphology selection of communitization of health tourism industry in Qinhuangdao is systematically analyzed,aiming to analyze and design the management system and innovation mechanism of communitization of health tourism industry in Qinhuangdao city.