博弈论视角下畜牧业物联网技术推广策略研究

Study on promotion strategy of internet of things technology in animal husbandry under the perspective of game theory

近年来,物联网技术在传统行业转型升级中起到了重要作用,引起了社会和学术界的广泛关注。而物联网技术在畜牧业的推广发展过程中却因为成本高难以取得突破进展。为寻求突破畜牧业物联网技术发展瓶颈的最优策略,笔者采用演化博弈的方法,对畜牧业物联网技术推广过程中政企双方的演化稳定策略进行探讨与分析,并基于双赢的原则,从政府侧和企业侧提出了畜牧业物联网技术发展对策和建议。

In recent years,Internet of Things technology has played an important role in the transformation and upgrading process of traditional industries,which has drawn extensive attention from society and academia. And while because of high cost,it seems difficult to has a breakthrough for extension development of Internet of Things technology in animal husbandry. In order to seek optimal strategy in breaking through development bottleneck of Internet of Things technology in animal husbandry,evolutionary game theory was used in this paper for discussing and analyzing evolutionary stable strategy between government and enterprises in the promotion of Internet of Things technology in animal husbandry.And based on win-win principle,the strategy and proposal for the development of Internet of Things technology in animal husbandry were presented from both sides of government and enterprises.