新形势下黑龙江省中小型生猪养殖企业品牌发展研究

Research on the brand development of small and medium-sized pig breeding enterprises in Heilongjiang province under the new situation

在自然环境和消费者生活品质的双重要求下,生猪养殖产业由南向北转移势态已成为一种新形势。文章首先论述了生猪产业转移的新形势,揭示了新形势下生猪企业面临的困境,新形势也给黑龙江省生猪养殖业带来了巨大的冲击,同时强调了发展生猪品牌的必要性。黑龙江省的生猪养殖业规模化起步较晚、品牌发展相对落后,发展本土生猪养殖品牌、加强营销力度势在必行。笔者通过对黑龙江省生猪养殖企业概况与黑龙江省生猪市场销售情况的分析,提出黑龙江省生猪养殖企业品牌发展的对策。

Under the dual requirements of natural environment and consumer life quality,it has been become a new situation that pig-breeding industry has the tendency to transfer from south to north. This paper discussed new situation of pig industry transfer,and revealed that under the new situation,the plight of pig enterprises also brought great impact to the pig breeding industry in Heilongjiang province; and the necessity of developing pig brand was emphasized. Large-scale pig-breeding industry in Heilongjiang province started relatively late,and brand development was relatively backward,therefore it is imperative to develop local pig breeding brand and to strengthen marketing efforts. This paper analyzed the situation of pig-breeding enterprises and the sale situation of pig market in Heilongjiang province,and put forward the countermeasures of brand development of pig-breeding enterprises in Heilongjiang province.